BA (Hons) Digital Marketing & Social Media

The BA (Hons) Digital Marketing & Social media awarded by the University for the Creative Arts is a forward-thinking undergraduate degree designed for anyone ready to take a leading role in the fast-paced world of digital communication and marketing. This programme equips students with the strategic, creative, and analytical skills needed to succeed in modern marketing roles, blending marketing theory with practical digital and social media application.Students learn how social and digital platforms influence audiences, shape brand narratives, and drive commercial results. Core topics include brand identity, campaign planning, audience engagement, media planning across paid, owned, and earned channels, and understanding the societal and business impact of social media. Elective units allow students to tailor their learning to specialist interests such as content creation, creative strategy, and cross-cultural management.Through a mix of theoretical study, real-world briefs, and industry-relevant projects, learners gain the confidence to create effective digital marketing plans, build compelling content, and manage integrated campaigns. Optional foundation and professional placement years further enhance practical experience, preparing graduates to step straight into roles such as digital marketing manager, social media strategist, content executive, and other key positions within the creative and business sectors.